3 Super Easy Ways to Improve Your Google Business Profile

Super easy tip #1: Provide complete information

Imagine a potential client or patient finds your profile. They’re thrilled to book a session, but... uh-oh! There’s no phone number, the address is wrong, and business hours are a mystery. It’s like inviting someone to a yoga session and leaving out the back door. The best part? It only takes a few minutes to ensure your profile is clear, complete, and ready to convert visitors into clients and patients.

How to fix it: First, claim your profile if you haven’t yet, and then go over each section, making sure all the essential information is there. Include your contact info, business hours, and any specialty services. Not only does this make life easier for clients, but Google will also reward you with better visibility if your profile is complete. Remember, the goal is to create a profile that is relatable and can be found.

Pro tip: Be specific. If you offer unique services like “herbal consultations” or “wellness coaching,” include them in your description. Don’t be afraid to set secondary categories. The more details, the better.

Super easy tip #2: Post high-quality visuals

You might be a wellness provider and not a professional photographer, but investing a little in quality visuals is well worth it. Grainy, poorly lit, or outdated photos are the digital equivalent of showing up to a client meeting in pyjamas — it just doesn’t convey the professionalism or vibe you’re going for.

Consider this: when clients scroll through GBP, they’re likely looking for images and videos that give them a feel for what they can expect. Clear, inviting photos of your treatment room or a video of your wellness space can create a positive impression and set the stage for what they’ll experience.

How to fix it: Capture bright, clear shots of your space. If you’re an acupuncturist, for example, consider showing off your cozy treatment room with soft lighting and maybe a plant or two for a calming effect. You don’t have to hire a professional, but taking the time to showcase your space well goes a long way in building trust with potential clients.

Pro tip: Real sessions (with client permission and an image release, of course) can be a great way to showcase your expertise and make clients feel comfortable with your services. Authenticity always wins, so don’t be afraid to get creative with images that best represent your practice.

Bonus pro tip: Incorporating videos into your Google Business Profile is a powerful way to boost visibility. While most businesses focus on Instagram, few realize the SEO (search engine optimization) advantage of regular, short videos on Google. These videos help your profile stand out, especially since only 17% of businesses post videos there.

To stay within Google’s requirements, keep videos under 30 seconds and limit them to 75 MB in size. Think of these clips as dynamic introductions that showcase your practice, setting you apart and engaging future people right when they’re searching for services like yours.

Super easy tip #3: Boost engagement through your Q&A section

The Q&A section on Google Business Profile is a little gem that’s often overlooked and a bit hidden. Potential clients and patients sometimes have questions, and responding promptly can set you apart. Picture it as the reception area of your virtual wellness clinic — when clients have questions, they want real answers, not an echo of crickets chirping in the silence.

How to fix it: Make it a habit to check your Q&A section regularly. You don’t need to write lengthy responses, just enough to show potential clients that you’re engaged and ready to help with their questions. If someone asks whether you offer a specific service, responding with enthusiasm lets them know you are ready to serve and gives you an extra SEO push.

Pro tip: You can also add FAQs yourself, which can make your profile more informative and help you avoid answering the same questions repeatedly. If clients and patients frequently ask about cupping, for instance, consider posting it as a FAQ along with a brief answer about its benefits.

More than a profile — a first impression that counts

Once you’ve covered these three tips — providing complete information, high-quality visuals, and Q&A engagement — your Google Business Profile can act as an attractor for clients and patients, drawing them in with informative, inviting, and responsive elements that inspire trust and curiosity.

The best part? Optimizing your profile doesn’t require more time than brewing a morning cup of tea. And with the potential it has to draw in new people, it’s an effort well worth the reward. Plus, setting up and maintaining a GBP is entirely free — a low-effort, high-return tool that can elevate your practice and reach people in your community and beyond.

Whether you’re out enjoying the simplicity of small-town life like me or hustling it in the big city life, you’ll know that your Google Business Profile is doing the marketing work for you, bringing clients to your doorstep (or your appointment book) and making that all-important first impression.

💡 Jane Team Tip: If you are a Jane customer, you might like this Guide that explains how to prompt patients/clients for reviews after their appointment: Setting up your location for Google Reviews.

So, what are you waiting for? Make those small tweaks, add those photos/videos, and set that Q&A reminder.

Your Google Business Profile awaits its transformation from an underused tool to a powerhouse of client engagement — one that speaks volumes about the care, professionalism, and healing you offer.

Love what you read? This is the kind of insight Jane Ambassadors share every day. If you're curious about the program, you can learn more here.

And you can find Jason at https://jasonstein.com/

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