Do your patients trust you?
Description
This week on the podcast, we’re digging into the art of building trust — one of the biggest challenges in a cash-based clinic. Denzil reflects on a powerful conversation she had with David Bruton, owner of Between the Lines Physical Therapy in Denver, about what it takes to truly earn your patients’ confidence outside the traditional insurance model.
Through David’s story, Denzil unpacks key lessons on delivering value-driven care, guiding patients through the ins and outs of insurance reimbursements, and remembering building your caseload takes time.
Have your own strategies for building trust in your clinic? We’d love to hear from you! Send in your thoughts and join the conversation.
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Our Guest
David Bruton
As a former NFL veteran, David spent eight years on the gridiron, with seven of those years dedicated to the Denver Broncos, culminating in a thrilling Super Bowl 50 Championship victory. His journey began at the University of Notre Dame, where he honed his skills both on the field and in the classroom, laying the foundation for his future endeavours.
After David’s NFL career, he pursued higher education with the same determination, earning a Doctorate in Physical Therapy from the University of Colorado in 2021. But his commitment to making a difference didn't end there. He founded Bruton's Books in 2015, a literacy foundation aimed at supporting young readers in the Denver Public Schools system, channelling his passion for education into meaningful community impact.
Off the field, David finds joy in cycling, relishing the freedom of the open road. And when he’s not on two wheels, you can often find him lost in the pages of a good book, fuelling his curiosity and expanding his horizons. But above all, his greatest joy comes from spending time with his family, cherishing every moment they share together.