How coffee inspired a clinic location
Description
This week on the podcast, we’re exploring one of the most critical steps in building a successful clinic — choosing the right location. Denzil sits down with Eric and Caroline, co-founders of Vitae Health & Sport in North Vancouver, to unpack the thoughtful, strategic process behind their decision.
From analyzing community plans to surprising insights drawn from a major coffee chain’s strategy, Eric and Caroline’s story reveals just how much effort goes into finding a spot that not only works now but sets their clinic up for long-term success. They share the risks they took, the lessons they learned, and one clever lease negotiation that gave them a major advantage as first-time clinic owners.
Have you opened your own clinic? We’d love to hear how you chose your location! Send in your thoughts and join the conversation.
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Our Guest
Eric Vermander & Caroline King
Vitae Health & Sport is the result of a blend of ideas, experiences, and a shared vision. Caroline King grew up in the friendly Midwest, earning her degree in mass communication from Miami University in Ohio. She sharpened her organizational skills in New York City's advertising scene before pursuing a Master's of Education from Loyola University Baltimore. Ready for a new challenge, she embraced the entrepreneurial spirit.
Dr. Eric Vermander grew up in Ottawa, Ontario, and turned his passion for sports and cycling into a career while studying Human Kinetics at the University of Ottawa. All along, he spent over 14 years in the sports retail industry. His journey led him from the Canadian Rockies to the University of Western States in Portland, Oregon, where he pursued chiropractic medicine. He continued to gain valuable clinical experience in Vancouver, British Columbia for a decade.
Together, as a couple with a daughter in tow, they opened Vitae Health & Sport in North Vancouver in 2019. Since then, they’ve focused on cultivating relationships, growing their business, and becoming a trusted part of the community—all while learning and evolving along the way.