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Why is money so emotional? How to identify spending patterns as a business owner

5:07
Jul 18, 2025

Description

If your relationship with money had a theme song, what would it be?

In this episode, Denzil reflects on her conversation with financial therapist Aseel El-Baba, who helps health and wellness pactitioners explore the emotional patterns behind their money habits, like avoidance, over-spending, and everything in between.

Denzil shares:

  • Why we sometimes confuse spending with investing, like upgrading our clinic space or buying tools we don’t really need
  • How avoiding money conversations (with clients, co-owners, or ourselves) can actually increase anxiety
  • The emotional weight that comes with dipping into savings, even when it makes perfect sense
  • A simple decision-making filter to bring more intention (and less stress) to bother personal and practice-related money choices

It’s a thoughtful listen for any practitioner or clinic owner who wants to feel more in control (and less alone) in their relationship with money.

Have a theme song in mind? We’d love to hear it! Send us a note at [email protected].

And if you’re looking for even more reflections from Denzil, go ahead and subscribe to her bi-weekly newsletter.

Our Guest

Aseel El-Baba

⁠⁠Aseel El-Baba⁠⁠ is a visionary financial therapist, speaker, and founder of ⁠⁠Holistic Optimal Wealth⁠⁠. Using her background in psychology and financial planning on Toronto’s iconic Bay Street, she helps individuals heal financial anxiety and transform their relationship with money. Through a blend of modern psychology and ancient wisdom, Aseel empowers others to see money as a tool for healing, self-actualization, and sustainable change. A sought-after speaker, she captivates audiences with her empathy, storytelling, and insight.