When patients think of your clinic, they remember more than just a name. What stays with them is how it felt to be in your care, and that feeling is the core of your brand. A clinic’s brand isn’t created in one grand moment. It’s shaped over time, through all the small moments. Every touch point matters, from the first click on your website to the way your front desk welcomes them. The...
Designing your dream clinic space is exciting. You're debating which calming paint color to choose, how to make your treatment rooms comfortable and your waiting room inviting... But before all of these design decisions , you first have to find your space. So where do you even start? Luckily, we have top-notch design advice to help guide you. Clinic design experts Meg MacPherson a...
Thinking of a clinic redesign? Staring at paint chips or browsing furniture options on Wayfair? Design should be fun (it’s a creative outlet, after all). But it’s easy to feel like there are endless options to choose from and not enough time in the day. We get it. You’re running a whole business. And that’s no small feat. That’s why we’ve got your back with helpful tips from clinic ...
From the moment Renee Tong graduated, she knew it was time to pack her bags. The native Torontonian had grown tired of her routine at home and yearned for something new. The west coast, with all its natural beauty, was calling — so, she answered. Her first stop was Vancouver, where she began practicing as a registered massage therapist in a few multidisciplinary clinics. Then, she made her ...
When Emily Marson started her career in fertility acupuncture, she saw a gap in her local market: clinics weren’t marketing specifically to her generation. That realization motivated her to open her own business — San Diego’s Aphrodite Fertility Acupuncture . “I wanted to create something with my own spin on it,” Emily says. “More modern and millennial.” So, how did Emily tap into the collec...
I travel to Plantsome on a sunny afternoon. Resident plant care specialist, Jacqueline Montone, shares her love for plants, admitting to having over 50 in her home. I wonder what it’s like to care for more than just one small, plastic IKEA number, gifted to me at a recent housewarming. I think about the brown, crispy ferns I’ve overwatered (or underwatered?) that didn’t make it. Is there h...
Your waiting room is a busy place. On any given day, you’re juggling a full schedule of patients with their own unique needs. But one group in particular needs more hands-on attention to pass the time. Kids. You might already have some toys on hand to keep them busy, or maybe you’re looking for some fresh ideas. Don’t worry — we’ll walk through how to make the kids in your clinic feel righ...
