Are you exploring private practice marketing strategies as you get your business off the ground? Opening a practice is full of decisions, and how to actually market your new business is one of them. We spoke with therapist Alicia Murray and osteopath Melanie Emlyn on the topic, and they shared some advice on how to think about marketing based on where you are in your business, and what tends t...
Rural clinic marketing isn't about outranking the clinic three blocks away. Sometimes, there is no clinic three blocks away. Dr. Manju Asdhir, a chiropractor and clinic owner who built and scaled a practice in small-town Ontario before exiting at year nine, makes the case plainly: there’s a huge marketing opportunity for rural clinics. What’s important is understanding what makes their market...
A farmers market is about the last place you expect to see a clinic set up. But according to Dr. Manju Asdhir, a chiropractor and clinic marketing strategist who works with clinics across North America, this is exactly why it works. Running a clinic booth at a local community event is one of the most underused patient acquisition strategies for clinic owners. No competition. A crowd that's a...
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
When we talk about marketing for small health and wellness businesses, the advice often sounds like there’s a secret recipe hiding somewhere: “Run Facebook ads”, “Invest in SEO,” and “Post on Instagram three times a week.” It’s easy to think of marketing your clinic as one thing or one set of things you should be doing as a clinic owner. But after having many conversations with clinic owners...
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
TikTok might be known for viral dances and tiny microphones, but it has also become a place where people learn, connect, and find businesses they can trust. And there are a lot of people there. TikTok has close to 1.9 billion monthly active users worldwide , and the platform reports that 38% of users surveyed consume health and wellness content every day . That gives healthcare practition...
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
If you’ve spent time scrolling through health and wellness content online, chances are you’ve come across The Prehab Guys . With more than 1.4 million Instagram followers , they’ve built a global community around movement education that feels simple, engaging, and trustworthy. Michael Lau, physical therapist and co-founder of The Prehab Guys, feels the key to growing a recognizab...
You’re reading a biweekly newsletter from Denzil Ford, Editor-in-Chief of Front Desk Magazine. In these newsletters, Denzil reflects on her conversations with real practitioners and shares stories, ideas, and the occasional 'aha' moment about marketing and business. You can sign up here to receive them right to your inbox.
When patients think of your clinic, they remember more than just a name. What stays with them is how it felt to be in your care, and that feeling is the core of your brand. A clinic’s brand isn’t created in one grand moment. It’s shaped over time, through all the small moments. Every touch point matters, from the first click on your website to the way your front desk welcomes them. The...
The right photography tips can help anyone take polished clinic photos that feel professional, no studio required. For small clinics and therapy practices, images do more than brighten a website, they’re often a patient’s very first impression. And those impressions form fast: studies show it takes just 0.05 seconds [1] for someone to judge a website’s visuals. Another study from the Universi...
When Kelly McKenna first started posting on Instagram, she didn’t expect much for her practice — maybe two or three new clients, if things went well. At the time, she had just launched her private therapy practice and was looking for a way to connect with people who might benefit from her expertise. So she created the account @sitwithkelly , and began sharing her perspective as a therapist ...
Running a solo practice has its perks: you’re in control, set your own hours, and build strong relationships with your patients. But at some point, you might start wondering 'what’s next?' Then, one question in particular stands out in your mind: should I make the leap to a multidisciplinary clinic? For some clinic owners, expansion is about reaching more patients without stret...
When Lex Lancaster, digital operations expert from Lex Lancaster Creative Co. LLC , first ventured into the world of digital marketing, she brought two seemingly unrelated passions together: physical therapy and technology. “I took my tech background and my physical therapy background and said: ‘I love these things so much. I’m going to marry them,’” she shares. This combination led her to ...
It’s hard to believe that 43 calls could come from a Google Business Profile in a small town of 1200, but I can confirm it’s true. Living in Joseph, Oregon where fishing and hunting are as common as treating clients and patients, I understand the importance of efficient marketing methods that can yield significant results without demanding too much time — or budget. In the world of wellnes...
When Emily Marson started her career in fertility acupuncture, she saw a gap in her local market: clinics weren’t marketing specifically to her generation. That realization motivated her to open her own business — San Diego’s Aphrodite Fertility Acupuncture . “I wanted to create something with my own spin on it,” Emily says. “More modern and millennial.” So, how did Emily tap into the collec...
Have you ever felt invisible in a sea of competitors, struggling to get your practice noticed? It can be challenging to stand out, especially if you’re offering similar services as other clinics in your area — but don’t despair: Lisa Simone Richards is here with a lifeboat. A seasoned PR and Visibility Strategist, Lisa Simone has a passion for helping small business owners like you. Here, ...
Drip campaigns. Funnels. Creating a buzz. If this sounds more like a coffee shop than it does a marketing strategy… it might be time for some expert advice. Kendall Hagensen developed entrepreneurship expertise in the wellness space. She’s built a successful mental health practice, while managing a Washington-based multidisciplinary health clinic, Vancouver Wellness Studio , and foundin...
As John Clarke puts it, “grad school left me grossly unprepared to be a business owner, even though I was quite ready to be a therapist.” The graduate of Virginia’s James Madison University realized that times had changed. One couldn’t simply throw up flyers around town and wait for people to pile up to give out great referrals. So Clarke dedicated the first few years of running his practice ...
In today’s digital age, social media has become an integral part of everybody’s lives, especially for businesses. It offers a powerful platform to connect with others, share information, and promote our businesses. For health and wellness clinics, establishing a strong social media presence is not only helpful for attracting new clients but it’s also helpful for building trust, fostering eng...
Building, maintaining, and optimizing a website can feel challenging, especially when your focus is on treating clients.
